In times of an already vast ‘Soundcloud-Generation, that is continuously growing and bringing forth new and highly ambitious DJ’s, it is certainly not easy to separate yourself from the herd. However, the search for individuality and exhilarating mix between a casual mood and a breeze of the past decades brings us straight to the music of a talented young artist: introducing, LOVRA.
Being born in the German provinces, Laura discovered her love for music in her early childhood. Her excellent sense in rhythm and her affinity for aesthetical movements brought her to into the world of ballet on a very young age. The following years Laura her enthusiasm towards sounds and tones peaked and slipped its way into her professional career path and enabled her to express her versatile creativity.
After studies in Design, Laura moved to Berlin. The German capital finally gave Laura the creative environment she was looking for. In the epicentre of the artistic freedom she found new impulses and ideas for her music, making the move to Berlin one of the best decisions in her life.
As a successful graphic designer, model and recently music producer, Laura bundles her creative activities under her artistic name LOVRA. LOVRA is a free spirit who has given herself the objective/task to unite her passion and vocation in a magical/wondrous way. Just recently she has signed her first major deal and couldn’t be any happier with the growing positive feedback of her followers: “Berlin is a very open-minded city. To be able to meet and learn from inspiring new people on a daily basis and to be introduced to their opinions and perspectives is something that means a lot to me!”
By combining her attraction towards music from the eighties and nineties and her natural feeling for modern melodies, LOVRA creates her own distinctive sound. Her tracks, full with groovy House-tunes, striking vocals and danceable beats, will reverberate in our ears for a long time.
LOVRA, who keeps reinventing herself with every gig she plays and every track she makes, carries us away with unparalleled sound spheres. Driven by the curiosity for new beats and wanting to give the music of the past decades a loving homage, LOVRA is well on track. With her remake of Marvin Gaye’s “Let’s Get It On” and her own creations, she already gave us and her crowd some wonderful moments. We are very much looking forward to a thrilling career and to an artist that has earned the right to be called “unique” more than anyone else.
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