Music
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DJ
São Paulo, Brazil
Renato Cohen is a Paulista, which means in Portuguese, a person from São Paulo, Brazil, a 17 million souls megalopolis of contrasts, where he was born in 1974 and where he has been living since then. His music career started in 1996, at a time when Brazil was completely out of the world electronic music scene and when being a DJ meant that you had to fight your way every Saturday to be able to play Techno to an audience that did not have a clue of what electronic music was. It’s in this difficult context that Renato elaborated his own mixing technique, enticing, energetic and positive, to welcome the Brazilian young club scene to the new electronic music world.
He quickly became renowned all over Brazil for his striking live performances, bringing the whole studio to the stage, in a time when laptops were rarely used. In addition. With his own unique way of mixing styles, from House to Techno and influences of Disco, the young Paulista had only one goal but to create a clear Brazilian electronic music identity, not through musical clichés but in order to build up a happy and enticing atmosphere, led by the idea that music must always bring something good to people and make their lives better.
His international career took off in 2002, with the release on Carl Cox’s label Intec of the worldwide hit Pontapé, which sold over 20.000 copies. It’s with this track that the world finally discovered that Brazil was on the map of electronic music. The success of Pontapé led Renato to the most famous clubs and festivals all over the planet.
Several other hits followed such as Suddenly Funk, Sauna, Meltin’ and the album “Sixteen Billion Drum Kicks”.
The wide combination of Techno, House and Disco allowed renato to work with different labels such as Catz n’ Dogz label Pets, Future Disco, Suara, Drumcode, Selador and Days like Nights.